Carl Gates | Local Business Consultant
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Local Business Marketing with Carl Gates

The idea of this site is to give you access to some of the best strategies to assist you in making your business more successful and increase your profits.

How well is your current advertising doing for your business?

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If you are a brick and mortar business, you are probably already aware of the benefits of having your company listed in the local yellow pages or local directory. Doing so gives potential customers a quick and easy way to locate your company.  In truth, they may not be looking specifically for your company, but they are looking for your specific goods and services. For example, let’s say someone wants a wedding photographer or an equipment rental business, they simply flip to the appropriate section and then choose from the many listed.
Sounds great, right? All of your potential customers can easily find your business.

But there’s a problem.  A BIG problem.


A growing number of your potential local customers don’t use the printed yellow pages or local directory anymore except as a last resort. (Remember the days when the yellow pages was used to hold open the door?  Well try that now and you will see the difference in size!).
Many now conduct their searches for services or products, and the businesses that provide them, online, using search engines like Google, either from home, the office or from their mobile phones. But unless your business has a website with an effective search engine optimization strategy in place, chances are they will find your competitors website first instead of yours.

People increasingly now use the Internet to search for a business or service in their area, in preference to a directory or local newspaper?  And, at the top of the search results comes Google Maps / Places.
Getting found on Google maps (Google Places) is now a must for any local business. It used to be the case, that if you were not found in a local directory (e.g. Yellow Pages), you were not in business! That is now true with being found on Google maps.


But Google is well known for changing the rules, which makes it difficult and time consuming for most business owners to achieve a first page placement for their business.
Using tried & tested methods we do this all for you, leaving you to do what you do best "Running Your Business".

Once this has been set up, your business details can be seen hundreds of times a month. This is all free traffic, so it's insane not to take advantage of it.

97% of searches never go beyond the 1st page of Google, where are you?

We at Carrington Stanley offer the full range of services that you would expect from an advertising agency, including:

  • Press and TV advertising
  • Branding
  • Direct Marketing
  • Graphic Design
  • Web Design
  • Search Engine Optimisation
  • Pay-Per-Click advertising
  • Social Media Marketing

Ask yourself these questions
Do I find the yellow pages or local directory to be worth the money?
Do I know where I rank in search engine results for my keywords?
Do I get any new customers through my website?
If so do you know how many visitors per month?

If the answer is NO and you want to find out how to get your business more customers then give me a call on 01403 839 462 or fill in the form on the Contact Us page.
We cover the Sussex area including Horsham, Crawley, Brighton, Dorking and most of the West Sussex area.

For more about search engine optimisation, search engine marketing & social media marketing click on the headers above.

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